A lot of people envy content writers because they can have their own schedules, work from home and even write only as much as they want to. In reality, a lot of content writers find difficulty making a living, and it’s not because they don’t write as well as the others. It’s just that writing skills are not everything they need.
If you love writing and would like to embark on a career as a content writer, keep in mind that you need a whole arsenal of marketable skills. Here are tips to help you develop them:
Practice and master as many writing styles as possible.
It’s no secret – at least among writers – that each form of writing has a style all its own. News is presented AP style (informational with bulk of story on top); blogging is friendly, personable and usually opinionated; ad copy is short and persuasive, etc., white papers are lengthy and describe problems and solutions; etc. More styles mastered, more projects. It’s really that simple.
Ideation is a marketing term that refers to the creative process of choosing a topic, title and writing perspective; and it starts with analytics. It is usually done in a team setting, but anyone can do it on their own. That’s why it helps to know how professional marketing teams come up with ideas. But just before you do that, you need to know your audience, the keywords to use, and your competition, as well as create short, attractive titles.
Study HTML, CSS, CMS, and most importantly, Search Engine Optimization (SEO).
Stay calm. There’s no need to be a guru, just familiar. CMS themes often provide various automation levels, and you may just need to change some parts of the code so that your text appears as you want (for example, if you want to manipulate margins). Definitely, up-to-date SEO knowledge is also crucial. Remember that search engine algorithms are evolving, and you have to keep up.
At the end of the day, everything is all about reputation, so protect yours. Every time you leave your name on any piece you write, be sure it’s original. You may think it’s impossible, knowing that so many people write about the same topics everyday. Guess what – it’s so much easier than you think. Plagiarized content is BAD AT ALL TIMES, both for you but specially for you as a writer. By running your work in an anti-plagiarism program before submitting it, you can save your reputation from usually eternal damage. There’s so much similar content out there, and you can easily end up inadvertently duplicating writing from time to time.